Methods of Link Building
Developing a proactive marketing strategy that will provide a consistent stream of good quality web traffic is not an impossible task. To get traffic you need a significant presence and to gain a presence you need firstly a good site that Google can read and understand, and secondly a network of high quality links to your website from many other authority websites.
Although this sounds quite difficult and complex, reasonably easy to achieve because of all the systems that are around that can do it for you. First though, you need to grasp the concept that not all links are equal. Google Page Rank is a good indicator of how much a link from a given site will be worth. Google ranks pages 0-10, 0 being the least valuable sites that is knows about, and 10 being the most valuable and popular sites. Below rank 0 or n/a means either that Google isn’t aware of the sites existence or that you should avoid that site because it has been blacklisted.
In an ideal world we would all get links from the home pages of PR 10 websites. The problem with that strategy is that there are only about 10 PR 10 sites world wide, and unsurprisingly they are mostly unwilling to give links to anyone bold enough to ask. This means that we have to find our links from lower PR sites. Even finding PR 7 and 8 sites that will give us links is difficult, they themselves are very popular authority websites and as such they as choosy as to who they link to and who they don’t.
The goal is to get lots of websites with some PR or the potential to get some PR reasonably soon to link to you. So what that means is, identifying a site as new (hasn’t been online long) and has no PR, but that is building links in order to get some PR. Identifying these type of sites is a good long-term method to adopt as you never know what sites are going to be the next PR-8s, 9s or even 10s in a few years time. The PR you will be given when Google review it (around every 6 months) will be based on the amount and the quality of the link juice you squeeze out of all the sites that link to you. The higher PR sites you get links from, the higher your PR will be.
So what do you do to acquire as many links as you need? Well, people have been arguing over the best answer to that since the beginning of Google, but there are several options. You can scoure the web for sites that actively link. There are a lot of site for reciprocal link management, but reciprocal links are being seriously devalued by the major search engines because they can see that there has been an agreement made, therefore the links are unnatural. They are still worth something though, as some reciprocal linking is natural, such as, supplier to customer etc.
Easily the quickest and most effective way to reach the top of search engine result is by getting one way links, IE, getting sites to put a link to your site on theirs without linking back. This can however be quite hard because people tend to want something in return.
If you only have one website this is a problem, if you have two websites this can still be a problem if they are hosted in the same place as they will have the same IP address and so will appear to be the same site. There are several answers to this problem, but one way link management is the easiest way to go.
With one way link management your site is entered into a triangle-like arrangement in that your website (website A) links to website B which links to website C which links back to website A (you), so effectively, you will all benefit from a one way link, and if this process is repeated (IE. one way link management), you will be rewarded with a rise in the rankings as the search engines cannot track this type of linking, therefore it appears natural.